Starting a career in digital marketing was one of the best decisions I’ve ever made.
Digital marketing has quickly become one of the fastest-growing and most in-demand careers available today.
With the ability to work on fun and exciting marketing projects, with amazing businesses and companies, and live the “laptop lifestyle” working as a digital marketer from anywhere in the world, it’s easy to see what makes the digital marketing industry so appealing.
But the path to success can be a bit confusing. Look up how digital marketers got their start and they all seem to have a different strategy. Which one is best for you? The answer is the one that works best for you, based on your experience, how much time you have, and what your goals as a marketer are.
As the strategic mind behind some of the best performing marketing you see online today, I’ll show you how I started as a newbie digital marketer and figured out how to work with some of the top marketers in the world. Or better put—built my marketing muscles up enough to be a huge asset to these people.
Why we need digital marketing ?
Digital Marketing gives the businesses a platform to interact with their customers and audience. This helps the companies in identifying their customer’s needs more effectively as well as create a trust and unique sense of their brand with the customers.
1. Affordability
Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.
2. Flexibility
There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies
3. Tracking
Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.
4. Authority
Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.
5. Influencer Engagement
Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.
6. Multimedia
Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.
Why Choose digital marketing ?
One of the reasons a digital marketing career is so exciting is that because the field is constantly evolving as different platforms are introduced. A digital marketing manager is always scoping out trends and seeing how they impact discoverability.
Building experience in digital marketing encompasses just about every facet of a brand’s presence online. As search engines roll out new updates, digital marketing managers determine how they impact website rankings. From there, the entire marketing team works together to create a strategy.
Why Digital Marketing are better source to grow e-commerce ?
Online shopping has been a growing industry for two decades now, and the Covid-19 pandemic greatly accelerated its already formidable expansion. In the United States alone, ecommerce retailers generated more than $430 billion in 2020, according to Statista. As this sector has grown, competition among its constituent businesses has increased, of course, but savvy digital marketing and its wide range of tools and tactics can give an edge, especially in conjunction with an overall strategy creates an outstanding customer experience.
Put simply, digital marketing tactics can help increase awareness of your brand. Successful campaigns not only generate leads, they also drive qualified traffic to a website, meaning your products and services are seen by prospective customers who have already shown an interest in them. Of course, the main objective remains converting such interest into sales.
Types of Digital Marketing
Search engine advertising :
Search engine optimization (SEO) and search engine marketing (SEM) are not exactly new (the former encompassing optimizing a website to build organic traffic, while the latter includes paid-for options), but they remain some of the most effective pathways ecommerce businesses have to help increase sales. SEM includes pay-per-click (PPC) advertising, which allows potential customers to see your advert at the top of a search engine results page (provided their search terms match your campaign terms). This is an extremely targeted and cost-effective way of advertising for two reasons: First, your ecommerce business only pays when a potential buyer clicks your link. Second, anyone clicking that link is more likely to purchase your products because they have already shown an interest in them.
Pay-per-Click (PPC) :
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.
The pay-per-click model is primarily based on keywords. For example, in search engines, online ads (also known as sponsored links) only appear when someone searches a keyword related to the product or service being advertised. Therefore, companies that rely on pay-per-click advertising models research and analyze the keywords most applicable to their products or services. Investing in relevant keywords can result in a higher number of clicks and, eventually, higher profits.
Social Media Marketing :
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
Content Marketing :
Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. And most people who use it know it’s effective.
Content Marketing is an efficient method to achieve this goal. This process is capable of attracting and engaging your target audience with a low-cost investment.
Content Marketing makes it possible to create an immersive environment for potential customers to discover how your product or service will solve their problems or realize their desires. By applying this strategy, you can drive clients to buy decisions.
This post will guide you through the Content Marketing strategy planning process and will teach you how to create the most effective kinds of content to engage your target audience.
Email Marketing :
Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. That’s why email is such an important channel.
Through email, you’re able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. It’s important that an email campaign’s recipients have opted in to receive this content and that each piece offers something valuable.
Mobile Marketing :
Mobile marketing is a strategy used to engage consumers on smartphones or tablets using mobile-specific outreach channels, such as SMS, push, and in-app notifications. Each mobile marketing channel holds unique value in the way it delivers and conveys specific types of information to the consumer.
If you target your marketing efforts at those making purchases on their mobile devices, you can increase your sales.
Some popular mobile marketing methods are creating content optimized for mobile; having an active social media presence; paying for ads on key terms associated with mobile searches; omnichannel marketing; optimizing your content to appear in SERPs for mobile searches (such as local search terms/SEO); and optimizing your website for mobile devices.
Affiliate Marketing :
In today’s hyper-digitalised world, if you aspire to start a passive income stream from your online activity to complement your monthly paycheck or simply wonder how you could make money online without really worrying about developing a product of your own, you are not alone. One of the most efficient ways to do this is to collaborate with businesses to help them reach a wider customer base and start an income source in the process. Crucially, this collaboration is irrespective of whether or not you have your own business.
If you aren’t participating in affiliate marketing, it’s time to consider taking advantage of this lucrative revenue stream.
Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.
Affiliates often have a very specific audience to whom they market, generally adhering to that audience’s interests. This creates a defined niche or personal brand that helps the affiliate attract consumers who will be most likely to act on the promotion.
